Skip to main content

Page load time and conversion rate, is there any correlation between them?

 These days, for anyone working in the field of online business, online marketing, online advertising, or even those owning a website, well, the word “conversion rate” must be something so important to track frequently. Yep, the conversion rate is considered one of the most important figures to keep an eye on. A high conversion rate is what we all want to have, right?

RELATED TOPIC:

And do you know that between page load time and conversion rate, there’s a quite direct connection that can’t be ignored? Check out this article to learn more about this connection as well as ways to improve both your conversion rate and page load time!

 A high conversion rate is what we all want to have

Basic things to know about conversion rates

Well, firstly, it’s better if we check out what the conversion rate really is, isn’t it? To put it simply, well, the conversion rate is the percentage of visitors to a website that complete a targeted action (the main action that you want them to perform on your website) out of the whole visitors. Depending on what that targeted action is, a “conversion” could be, well, almost anything like submitting a form, upgrading their service, engaging with your online chat, downloading an application or software, making a purchase, etc.

Also, the types of conversion rates are categorized into different groups such as overall conversion rate, marketing channel conversion rate, individual ad conversion rate, campaign conversion rate, and more.

Of course, conversion rates are a quite complicated term to fully understand. But generally speaking, high conversion rates are what we want to look forward to achieving. There are different ways to improve this figure, in which speed up the website’s loading speed is considered one of the very useful ways. Let’s move on to know why and how you should do that for a higher conversion rate. 

Page load time and conversion rate, is there any correlation between them?

Between page load time and conversion rate, there’s a quite positive correlation. That means quicker page speeds will lead to better conversion rates. In other words, the faster a webpage loads, the more likely visitors and users are to perform the targeted action on that page. 

Let’s take a look at some stats below here to more understand about this close correlation. Well, according to mPulse Mobile, pages loaded in 2.4 seconds had a conversion rate of 1.9 percent, while pages loads in 3.3 seconds had a 1.5 percent of conversion rate. But at 5.7 seconds and more, the conversion rate was just 0.6 percent. 

As you can see, the slower the pages load, the worse their conversion rates are, right. For that reason, improving page load speed is one of the very effective ways to improve the conversion rates of a website. Keep reading on to explore how to speed up your website for a higher conversion rate right below here.

Page load time and conversion rate: Speeding up a website is a very good way to improve its conversion rate

What to do to boost your website speed?

Well, to improve your website speed, it’s best to find out what are the reasons causing it to load slowly. In fact, there are a wide variety of reasons causing a website to load slowly, including having too many unoptimized images, lack of a CDN, unclean code, Java Script issues, no caching techniques, poor quality hosting, and others. 

By finding out what exactly makes your websites have poor page load time, you will surely know how to accelerate its myspeed in the most efficient way. For example, if the cause is unoptimized images, well, it’s best to apply image optimization techniques so that your website will quickly gain a boost. 

Conclusion

Here are basic things to know about the conversion rate and its close connection with page load time. Due to this connection, speeding up a website is a very good way to improve its conversion rate. Well, that’s it for today’s post. Hope you enjoyed this article “Page load time and conversion rate, is there any correlation between them?”


See more: website loading speed test

Comments

Post a Comment

Popular posts from this blog

How to DOUBLE your internet speed by changing just two settings

How to DOUBLE your internet speed by changing just two settings The days of being tied down to a computer workstation are long behind us. Even if we use the exact same desk and have the same laptop, we still like to have the ability to connect to the Wi-Fi so we have the freedom to roam around the home or office. Of course, our tablets and cell phones use Wi-Fi constantly while within range before switching over to cellular data and yet when you speed up your internet it can be slow But a wireless connection can be unstable. There are many factors that affect it such as distance from the router, how thick the walls are, and how much interference there is especially from other Wi-Fi networks from the neighbors! How to increase your Wi-Fi and Internet speed in 6 steps: Step 1: You need to download a Wi-Fi Analyzer app on your phone. If you have an Android device, download Netgear Analytic App. If you are on an iOS device, download any Wi-Fi Analyzer app. Step 2: Launch the app and analyz
Post a Comment
Read more

How to reduce data usage while streaming Youtube content

  YouTube is one of the bandwidth-hogging apps. But streaming videos on YouTube is really enjoyable and entertaining, right? These days, a lot of internet users consider viewing YouTube videos as part of their internet experiences. Well, do you often streaming videos on YouTube? Do you want to know how to save data usage while streaming Youtube content? If that’s the case, this article is something you must want to check out right now as below are simple and very effective ways to reduce data that YouTube video content consumes. Let’s see what they are now! See more: Simple ways to minimize data usage while streaming YouTube videos 5g vs 4g speeds: Everything You Need to Know These days, a lot of internet users consider viewing YouTube videos as part of their internet experiences Lower the video resolution Firstly, it’s worth noting that the lower the video quality you choose to watch, the less data we’ll need to use for streaming video on YouTube. That means reducing the video qualit
Post a Comment
Read more

How to Set Up and Optimize Your Wireless Router for the Best Wi-Fi Performance

How to Set Up and Optimize Your Wireless Router for the Best Wi-Fi Performance Looking to update your wireless network for better performance or security? Follow these simple steps for configuring your router and wireless network the right way. RELATED While manufacturers have been making installation utilities easier over the years, getting the best out of your new wireless router purchase usually means delving a little deeper than the standard installation routine will go. Just because you've plugged everything in and all the blinking lights have turned green doesn't mean your network's performance or its security are as good as they could be. Follow these basic steps to properly configure your router and optimize your wireless network. How Do I Connect My Wi-Fi Router? These steps assume that you've already found the right router for your home. If you're still looking to make a purchase, check out our wireless router buying guide (link above) or if you're loo
Post a Comment
Read more