Skip to main content

Page load time and conversion rate, is there any correlation between them?

 These days, for anyone working in the field of online business, online marketing, online advertising, or even those owning a website, well, the word “conversion rate” must be something so important to track frequently. Yep, the conversion rate is considered one of the most important figures to keep an eye on. A high conversion rate is what we all want to have, right?

RELATED TOPIC:

And do you know that between page load time and conversion rate, there’s a quite direct connection that can’t be ignored? Check out this article to learn more about this connection as well as ways to improve both your conversion rate and page load time!

 A high conversion rate is what we all want to have

Basic things to know about conversion rates

Well, firstly, it’s better if we check out what the conversion rate really is, isn’t it? To put it simply, well, the conversion rate is the percentage of visitors to a website that complete a targeted action (the main action that you want them to perform on your website) out of the whole visitors. Depending on what that targeted action is, a “conversion” could be, well, almost anything like submitting a form, upgrading their service, engaging with your online chat, downloading an application or software, making a purchase, etc.

Also, the types of conversion rates are categorized into different groups such as overall conversion rate, marketing channel conversion rate, individual ad conversion rate, campaign conversion rate, and more.

Of course, conversion rates are a quite complicated term to fully understand. But generally speaking, high conversion rates are what we want to look forward to achieving. There are different ways to improve this figure, in which speed up the website’s loading speed is considered one of the very useful ways. Let’s move on to know why and how you should do that for a higher conversion rate. 

Page load time and conversion rate, is there any correlation between them?

Between page load time and conversion rate, there’s a quite positive correlation. That means quicker page speeds will lead to better conversion rates. In other words, the faster a webpage loads, the more likely visitors and users are to perform the targeted action on that page. 

Let’s take a look at some stats below here to more understand about this close correlation. Well, according to mPulse Mobile, pages loaded in 2.4 seconds had a conversion rate of 1.9 percent, while pages loads in 3.3 seconds had a 1.5 percent of conversion rate. But at 5.7 seconds and more, the conversion rate was just 0.6 percent. 

As you can see, the slower the pages load, the worse their conversion rates are, right. For that reason, improving page load speed is one of the very effective ways to improve the conversion rates of a website. Keep reading on to explore how to speed up your website for a higher conversion rate right below here.

Page load time and conversion rate: Speeding up a website is a very good way to improve its conversion rate

What to do to boost your website speed?

Well, to improve your website speed, it’s best to find out what are the reasons causing it to load slowly. In fact, there are a wide variety of reasons causing a website to load slowly, including having too many unoptimized images, lack of a CDN, unclean code, Java Script issues, no caching techniques, poor quality hosting, and others. 

By finding out what exactly makes your websites have poor page load time, you will surely know how to accelerate its myspeed in the most efficient way. For example, if the cause is unoptimized images, well, it’s best to apply image optimization techniques so that your website will quickly gain a boost. 

Conclusion

Here are basic things to know about the conversion rate and its close connection with page load time. Due to this connection, speeding up a website is a very good way to improve its conversion rate. Well, that’s it for today’s post. Hope you enjoyed this article “Page load time and conversion rate, is there any correlation between them?”


See more: website loading speed test

Comments

Post a Comment

Popular posts from this blog

Raya and the Last Dragon: When will the movie be free on Disney+?

The movie now is available on Disney Plus, but not for free. Disney Plus subscribers have to pay an additional payment (almost $30) for Premier Access to watch it. So, when will Raya and the Last Dragon be available for free? Read along for the details. 
Post a Comment
Read more

How to Fix Orbi Not Connecting to Internet? [6 Methods]

  A lot of users complain about the  Orbi not connecting to internet . Have you also come across the error? If you are still trying to fix the Orbi WiFi not working problem, this post of MiniTool is what you need.On This Page : The Orbi is a widely popular router developed by Netgear. Recently, many users posted the Orbi not connecting to internet issue on the Netgear forum. According to a survey, the issue is often related to the unavailable internet connection. In addition, outdated firmware, corrupt IP settings, and even a temporary glitch are responsible for the Orbi connection issues. Don’t worry. We provide corresponding solutions to the issue. Method 1. Check the Internet Connections The first thing you need to do is to check out the internet connection issues. Make sure you connect the router to your devices correctly. To get a fast and stable internet connection, we recommend you connect to the device through an ethernet cable. In addition, you should consul...
Post a Comment
Read more

Why is my ping so high in rainbow six siege?

Why is my ping so high in rainbow six siege? Why is my ping inRainbow Six Siege so high ? Rainbow Six Siege's high ping is frequently caused by network performance concerns. In Rainbow Six Siege, performance-focused game settings and enhanced networking will help you step up your game. Allowing low FPS and high latency to prevent you from completing your task is not an option! Drivers and Computers Despite the fact that it was published in 2015, Rainbow Six Siege requires a lot of computing power. Make sure your machine fulfills the minimum system requirements before you start playing. It's ideal if you have an Intel i5-2500K processor with 3.3 GHz, 8GB RAM, and a 2GB graphics card or better. While 6GB of RAM is recommended as a minimum, 8GB or more is recommended. Always maintain your graphics card's drivers up to date to obtain the greatest gaming performance. Directly from AMD or Nvidia, you can download the most recent driver update. Because games consume so many ...
Post a Comment
Read more