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Page load time and conversion rate, is there any correlation between them?

 These days, for anyone working in the field of online business, online marketing, online advertising, or even those owning a website, well, the word “conversion rate” must be something so important to track frequently. Yep, the conversion rate is considered one of the most important figures to keep an eye on. A high conversion rate is what we all want to have, right?

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And do you know that between page load time and conversion rate, there’s a quite direct connection that can’t be ignored? Check out this article to learn more about this connection as well as ways to improve both your conversion rate and page load time!

 A high conversion rate is what we all want to have

Basic things to know about conversion rates

Well, firstly, it’s better if we check out what the conversion rate really is, isn’t it? To put it simply, well, the conversion rate is the percentage of visitors to a website that complete a targeted action (the main action that you want them to perform on your website) out of the whole visitors. Depending on what that targeted action is, a “conversion” could be, well, almost anything like submitting a form, upgrading their service, engaging with your online chat, downloading an application or software, making a purchase, etc.

Also, the types of conversion rates are categorized into different groups such as overall conversion rate, marketing channel conversion rate, individual ad conversion rate, campaign conversion rate, and more.

Of course, conversion rates are a quite complicated term to fully understand. But generally speaking, high conversion rates are what we want to look forward to achieving. There are different ways to improve this figure, in which speed up the website’s loading speed is considered one of the very useful ways. Let’s move on to know why and how you should do that for a higher conversion rate. 

Page load time and conversion rate, is there any correlation between them?

Between page load time and conversion rate, there’s a quite positive correlation. That means quicker page speeds will lead to better conversion rates. In other words, the faster a webpage loads, the more likely visitors and users are to perform the targeted action on that page. 

Let’s take a look at some stats below here to more understand about this close correlation. Well, according to mPulse Mobile, pages loaded in 2.4 seconds had a conversion rate of 1.9 percent, while pages loads in 3.3 seconds had a 1.5 percent of conversion rate. But at 5.7 seconds and more, the conversion rate was just 0.6 percent. 

As you can see, the slower the pages load, the worse their conversion rates are, right. For that reason, improving page load speed is one of the very effective ways to improve the conversion rates of a website. Keep reading on to explore how to speed up your website for a higher conversion rate right below here.

Page load time and conversion rate: Speeding up a website is a very good way to improve its conversion rate

What to do to boost your website speed?

Well, to improve your website speed, it’s best to find out what are the reasons causing it to load slowly. In fact, there are a wide variety of reasons causing a website to load slowly, including having too many unoptimized images, lack of a CDN, unclean code, Java Script issues, no caching techniques, poor quality hosting, and others. 

By finding out what exactly makes your websites have poor page load time, you will surely know how to accelerate its myspeed in the most efficient way. For example, if the cause is unoptimized images, well, it’s best to apply image optimization techniques so that your website will quickly gain a boost. 

Conclusion

Here are basic things to know about the conversion rate and its close connection with page load time. Due to this connection, speeding up a website is a very good way to improve its conversion rate. Well, that’s it for today’s post. Hope you enjoyed this article “Page load time and conversion rate, is there any correlation between them?”


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